Established in 1952, Sufi Group of Companies takes great pride in being a household name throughout Pakistan. The Sufi Group of Companies has championed customer satisfaction and quality assurance and emerged as one of the top market leaders in the FMCG industry, as it continues to innovate to bring the very best to consumers for today and the future. Founded by Mr. Hadayat Ullah Sufi (Late), the second and third generations of the Sufi family are now taking on the challenges of tomorrow with an exciting new venture, and with utmost commitment to brand values of quality, purity and trust. After the resounding success of Simply Sufi.